If you need one reason, just one, why microformats are important, then you need to read Chris' latest post about the hResume Wordpress plugin over at FactoryCity. His comments are not just specific to hResume, they are relevant for all microformat marked-up PCEK. PCEK (aka Peck) being a horrendous acronym I came up with about 10 minutes ago after reading Tim Bray and it means “People Contributed Experience and Knowledge”. The critical part of Chris' post is

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I’ve been asked several times what the key differentiator is in our business plan and that says it in a nutshell. It is about embracing and not fearing the idea of your information on your site under your control.

[tags]microformats, hResume, Chris Messina, Tim Bray, PCEK, Peck[/tags]